The tipping point is here on GMOs


General Mills. Post. Hershey’s. Unilever. Pepsi. Those are just some of the top food corporations that have been persuaded since January 2014 by Green America’s GMO Inside campaign and its supporters to remove genetically engineered (GE) ingredients from their products and offer organic options and products without GMOs.

“We are now at the tipping point and with this major momentum, the shift to non-GMO food is only going to gain more speed,” said Todd Larsen, executive co-director of Green America. “These 10 victories demonstrate the important role consumers play in shaping our food supply. As more and more consumers demand healthy, sustainable food made without GMOs, we expect more companies to follow suit and produce goods without GMOs. The victories to date are part of a larger trend towards simpler ingredients and transparency in GMO product labeling.” Green America’s GMO Inside campaign cited these 10 major victories:

  • Cheerios (General Mills) removed GMOs from original Cheerios.
  • Post removed GMOs from Grape-Nuts and obtained Non-GMO Project verification.
  • Chobani committed to working towards non-GMO & organic feed for dairy cows.
  • Hershey’s removed GE ingredients from Kisses and milk chocolate bars.
  • Hellmann’s (Unilever) offered non-GMO mayonnaise options.
  • Similac (Abbott Laboratories) introduced non-GMO infant formula.
  • Campbell’s released several organic and non-GMO products including organic soups and goldfish crackers made with organic wheat.
  • Sabra Hummus (Partially owned by Pepsi) removed GMOs from many hummus varieties.
  • Enfamil (Mead Johnson Nutrition) introduced non-GMO infant formula.
  • Gerber Good Start (Nestle) introduced non-GMO infant formula.

“Non-GMO and organic foods, which were once found only in natural food stores, are now mainstream, sold in major supermarkets nationwide,” says Ken Roseboro, editor and publisher of The Organic & Non-GMO Report. “Major food companies are seeing the tremendous consumer demand for such products and introducing non-GMO and organic products to meet the demand. This shows that more and more consumers want simple, natural and organic foods without GMOs, pesticides and unnatural ingredients that are hard to pronounce. These are not fads; they are trends.”

“With sales of non-GMO and organic food growing faster than all other food categories, any food companies that fail to listen to our campaigns and to their own customers are going to lose out in the market,” said John Roulac, GMO Inside co-chair and Nutiva CEO.

In addition to growing demand for non-GMO foods, consumers overwhelmingly want to know which products contain GMOs. In response, more and more multinational food companies have committed to label products that contain GMOs. Campbell’s was the first major packaged food company to voluntarily label GMOs and end opposition to on-package GMO labels.

Faced with consumer demand, Kellogg’s, Mars, General Mills, Con Agra and Del Monte have committed to label products made with GMOs. Dannon also recently committed to a broad sustainability and transparency agenda, which includes labeling GMOs, non-GMO ingredients and non-GMO feed.

The GMO Inside campaign works with over 260,000 consumers to call attention to GE foods and provides information about organic and non-GMO alternatives. Learn more at and take part in the GMO Inside community on Facebook and Twitter.


3 thoughts on “The tipping point is here on GMOs”

  1. Who and where is growing GMO free animal feed without Glyphosate? This will be big business in the near future…

  2. Thank you for covering this topic. More in depth coverage – & clarification – requested please.

    1. Is that: “been persuaded *to *say* they are introducing *plans* to* remove *some* GMO’s in future?

    2. Are all the companies committing to it in Canada too? A lot of the announcements are assumed to apply in Canada, but are American announcements, and dont specify. Some questioned have said no it doesnt apply here.

    3. When does the new US labelling law come into affect (re: QR codes or text label or phone # etc. Re: info on GMO ingredients), does it apply to meat, dairy, produce, or only packaged goods, and what is its impact for Canada?

    4. What is status of various GMO labelling bills, petitions, campaigns, & poducts in Canada?

    *Thank you!*


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