by Peter Sircom Bromley
Ever wonder what it’s going to take to get rid of the toxic cleaners in our homes, workplaces and the environment? Kevin Daum wonders about this every day because that’s his job. Kevin Daum is an entrepreneur and inventor who formulates, manufactures and sells green cleaners. Over the last fifteen years he has spearheaded the development of a company called Environmental Building Science Inc. The goal of EBS is to solve global oil pollution and toxic cleaner problems by changing how we clean at home and at work. The company has turned this ideal into Oil Lift and other Lift cleaning products now available in retail stores nationwide.
source photo: Teamarbeit
You might think such enterprise would be easy considering all the talk about going green. The truth is that Kevin’s people spend most of their time re-educating prospective customers. And that’s a real challenge despite countless stories in the media about switching away from toxic cleaners.
In North America, toxic cleaning products are a part of the domestic landscape, but few people realize that spraying poison on a surface or adding it to their laundry makes it, in a sense, less clean. Millions of otherwise rational people have been trained to place a high priority on white laundry and spotless kitchens at the expense of their health. The cure is killing the patient.
So how is this spin accomplished? Kevin says the answer is simple: fear and embarrassment. Advertisers ask if you care about your children, family, friends and pets. They suggest that if you don’t kill the bacteria, you’re a bad parent. Fears of being a bad homemaker can be so powerful that they override common sense. For example, you’ve been trained to believe doing laundry a certain way kills bacteria when in fact laundry machines can be bacteria incubators. Kevin calls this skanky laundry syndrome. To find out if you have skanky laundry syndrome, he suggests you smell your towels after you use them a couple of times. If they smell of mildew, you most likely need to detoxify your laundry machine.
As an innovator, Kevin is used to thinking outside the detergent box. Consider this: if the average person was given laundry detergent from Brazil they would think that their whites are not clean. Laundry detergent in South America is designed to make your whites have a reddish hue. In North America we’re trained to think that white laundry has a bluish hue. It also has to have a chemical smell. Kevin recently had a friend do laundry tests for him; she had removed all the red wine stains and was very happy with the results. Her mother then sniffed the towels. “These aren’t clean”, she said. “They don’t smell like bleach”. Most other mammals would run from the scent of chlorine bleach.
So how can we overcome the brainwashing and get rid of toxic cleaners from our homes and workplaces? Recently Kevin was doing a cleaning product replacement audit for a hotel. Many of the cleaning staff were using products they thought were green because the supplier had a green sounding name. The head of housekeeping knew that this was misleading yet she couldn’t get her staff to change (at home she uses baking soda, vinegar and lime juice). Even staff members who knew they were using toxic products were reluctant to change because they believed the green cleaners don’t work. One of the staff even showed Kevin the bleach she hides in her towels to use when her boss isn’t around. They both had a good laugh when Kevin pointed out that her boss could probably smell it.
So Kevin found himself with a bunch of bleach-smuggling professional cleaners that he had to deprogram. In response, he wrote a booklet calledHow to Kill your Cleaning Staff and provided it as a free download on his website. When they had read the booklet, he devised a clever strategy: he sold the hotel small bottles of two replacement cleaners and asked the staff to go home and find out what cleaning problems the cleaners don’t work on. They could not find any. The illusion that green cleaners are ineffective disappeared.
Kevin’s story illustrates the degree to which the purveyors of poison have brainwashed us to continue buying their watered down toxic goo.
So how do we break the cycle? Kevin says the first step is to get educated. To that end, Kevin offers a booklet How to Kill Your Cleaning Staff on his website www.oillift.net. Just click on the banner that says fun stuff for free on the left hand column, fill in your name and e-mail. The booklet is automatically sent to you.
The second step is to read and sign Kevin’s on-line petition to stop water pollution in your neighbourhood by banning toxic cleaners. With the petition there is a series of six questions. Kevin asks that you answer them honestly as he is trying to determine how much people know about environmental cleaning. You’ll be emailed the answers to the questions. And you’ll also get a solution for skanky laundry syndrome.
Whether you buy Kevin’s products or other eco-certified cleaners, the problem of toxicity in cleaning products needs to be solved. Through education you become part of the solution to get the toxins out of your home and workplace.
Note: Oil Lift, Lift Cleaner and Surface restorer are now available at Canadian Tire, Lordco, Windsor Plywood, Tim-BR-Mart, True Value, Benjamin Moore, and most health food stores. Contact Kevin at email@example.com with your cleaning questions or request for a free workplace cleaning product audit.