EARTHFUTURE by Guy Dauncey
We live in exciting times. We don’t need to pray for the day when real change will start rolling. It’s rolling now so don’t pass this one up! Things may seem sleepy in Canada, but don’t kid yourself. Just because the government in Ottawa is stuck in the 1950s, it doesn’t mean the rest of us have to be.
What does it mean to wake up and join in? The answer to this question is unique to you, whether you are reading this in a café, on the bus, in the bath or over the breakfast table. I may be writing for a quarter-million Common Groundreaders, but, in reality, I’m writing for just one person – and that’s you.
Story #1. In 1995, Josep Puig, a Green Party city councillor in Barcelona, Spain, worked with the city staff to install solar hot water panels at City Hall. He then worked with local builders and the city to craft a bylaw that required all large new buildings in the city to install solar hot water. The bylaw was copied by other towns in Catalonia, then by Madrid, and in 2006 solar hot water panels were made compulsory for new and renovated buildings throughout Spain. One man, supported by good partners, kick-started Spain’s solar revolution.
Story #2. In 2002, Felix Kramer, an entrepreneur and market strategist in Palo Alto, California, founded a group called CalCars with the goal of bringing clean, advanced vehicles to market much faster than the major car companies. In September 2004, the group converted a Toyota Prius into a plug-in, hybrid electric vehicle (PHEV) that could run on batteries for the first 60 to 80 miles. They then showed people what they had done. By 2007, Ford, Toyota and GM were all planning to have PHEVs on the road by 2010, and in October 2008, $1 billion was assigned to advance the development of PHEVs in the $700 billion bank bail-out. One man, supported by a group of very geeky software engineers, is changing the automobile industry globally. See www.calcars.org
Story #3. In September 2003, Cindi Seddon, principal of Pitt River Middle School in Coquitlam, BC, decided to ditch the junk food that KFC, McDonald’s and Pizza Hut were serving in the school cafeteria, replacing it with real food for her students. She also turfed junk food out of the vending machines. She had solid support from her parent committees and staff, but the Coquitlam School Board thought otherwise and ordered the junk food back on the menu, claiming it had that authority and she did not. Cindi’s actions triggered a media storm and a public debate and, as a result, in 2007, the province banned highly processed foods and foods with large amounts of sweetener, salt, fat and calories from school cafeterias and vending machines. If Cindi had not decided enough was enough, our kids would still be eating junk food in BC schools today.
Somewhere in your unfolding life there may be a story like this that will be your story. It may begin with someone knocking on your door, asking, “Can you help us?” Or it may come from within as a quiet idea and a sprig of determination.
You don’t need to know how you’re going to achieve your idea. You can learn as you go along. You need just three things: 1) A clear image in your mind of what the end result will be. 2) The skills to pull it off, which probably include people skills and partnership-building skills. 3) The willingness to put one foot in front of the other and to keep going when you meet obstacles, seeking help and advice from your partners. If your first thought is “I don’t have the skills,” go out and get them. You won’t regret it.
Do you have a small voice, saying, “I really want to contribute to a better world, and I’ve got this idea…?”
If you do, don’t pass it up. This is your moment.
Guy Dauncey is president of the BC Sustainable Energy Association, editor of EcoNews and author of Stormy Weather: 101 Solutions to Global Climate Change and other titles. He lives in Victoria. www.earthfuture.com